Sales Development Representative

AREA42 task description

Job Title: Sales Development Representative
PO: 4500023131

Task objectives:
As a Sales Development Representative at AREA42, you’ll be responsible for conducting in-depth market research, identifying and targeting ideal customer profiles within new market segments, and developing effective outreach strategies to generate qualified leads. You’ll work closely with Sales Executives to ensure a smooth transition through the sales pipeline. You’ll also play a key role in developing and refining global outreach strategies, ensuring we can replicate success across different markets. This is a high-impact role with significant opportunities for learning and career development. You’ll be at the forefront of our sales efforts, playing a crucial role in driving our growth and expansion.

Tasks:

• Market research: Identify potential new customer segments for AREA42’s products/services and pinpoint ideal customer profiles with the highest potential for conversion.
  Outreach: Engage with prospects through targeted emails, cold calls, and social media to generate interest in AREA42 solutions.
• Lead Qualification: Conduct discovery phone calls to understand prospects’ needs and pain points, and determine their suitability for our services.
• Meeting Scheduling: Schedule qualified meetings for Account Executives to further discuss financing offerings.
• CRM Management: Keep track accurately of records of your activities and interactions with prospects in HubSpot.
• Collaboration: Work closely with the sales and marketing teams to develop and refine our outreach strategies. 
• Strategy: Play a key role in developing and refining global outreach strategies based on performance data and market feedback.
• Refinement: Contribute to the creation of scalable processes that can be replicated across different markets to ensure consistent lead generation success.

Key Performance Indicators (KPIs):

• Meetings Scheduled: Consistently achieve a target of 15 SQLs/meetings per month.
• Lead Generation: Generate a steady pipeline of qualified leads through various prospecting activities.
• Call & Email Activity: Maintain a high volume of daily calls and emails to prospects.
• Tracking & Reporting: Ensure accurate and up-to-date information is recorded in the CRM system.

Qualifications:

• Excellent Communication Skills: Strong written and verbal communication skills, with the ability to clearly articulate the value of AREA42’s solutions.
• Prospecting & Qualifying Skills: Proven ability to identify and qualify potential clients.
• Sales Acumen: A solid understanding of the sales process and a passion for driving results.
• Resilience & Persistence: A positive and persistent attitude with the ability to overcome objections and setbacks.
• Tech Savvy: Proficiency in using CRM systems and other sales tools.
• Language Skills: Fluency in French, English. Another European language is highly desirable. Preferably Dutch.

Salary range: 

• 250-900€/day
• Job subject to contract via proUnity (AREA42 procurement platform), with monthly timesheets and invoicing
  Invoices should be CC to invoices@area42.tech

Work hours, travel requirements, etc.:

• Work up to 230 days for this SoW in 2025. As a freelancer, you are free to choose when you wish to work with AREA42 or to take holidays.
• Travels to support the development of the SoW (up to 10% of the time) 
• For administrative simplicity all travel assignments are arranged by AREA42 and also the costs are carried directly by AREA42.

Company description: AREA42
 AREA42 vision: 
We work in a smooth B2B trade environment empowered by new technologies

At AREA42, we create, innovate, and manage solutions for a fluid, risk-savvy trade environment. We support companies who want to recode trade for the digital era.

Together with disruptors, technologists and visionaries, we build a more fertile trade environment. We co-design ambitious visions. We experiment and launch new solutions. We turn innovations into new growth engines.

We are backed by Credendo, the Export Credit Agency from Belgium and the most trusted leader in trade credit insurance and surety bonds.
​AREA42 Focus:
Our current investment thesis revolves around big untapped opportunities related to:

·      Platforms and marketplaces,

·      SMEs and freelancers,

·      Innovative credit data and machine learning,

·      Blockchain and other new trade paradigms. 

For us, success can be measured in the upgrades we offer to trade ecosystems. We do not see technology as an objective in itself, but we believe it is key to unlock radical improvements for trade and accompanying risk. We take inspiration from diverse universes. We try to hack things, fail sometimes, learn always, and thrive when we co-innovate with partners who share our passion.
AREA42 Structure:

AREA42 is an ecosystem with 2 highly complementary zones: AREA42 innovation lab and AREA42 accelerator. Each zone contributes to a successful AREA42 innovation ecosystem. 

·      Our innovation lab aims at growing a high-quality network of trusted partners, open to co-innovation and passionate about upgrading trade; it takes a lean start-up approach to experiment with new ideas and incubate them to become validated product concepts with a market fit. The learnings, successes and failures contribute to the feedback-loop and is shared with our innovation community.

·      Our accelerator works like a growth factory. We take validated product concepts and turn them into new lines of business. Our accelerator team works with the same powerful means as the best high-growth start-ups in order to scale the most ambitious ventures in trade.

 
Our first basecamp is Brussels, but our playground is Europe and the world.
AREA42 Culture:

We are a diverse team based on 3 important values: respect, curiosity, and boldness. We believe in mutual trust, entrepreneurship, collective creativity, technological excellence and solid execution. For us, these values are essential to creating high-impact innovations, which we need to deliver successful long-term growth, which will help spread an innovation culture in trade.

Often, we do not know exactly what we are building. However, we always start with an exciting vision and we iterate as fast as possible to confront it with reality. We have faith in the science of experimentation and in the lean start-up approach. We invite and welcome innovators of all kind to contribute and to have an impact. We share together the benefits of our successes.