ProUnity is the single point of contact for this assignment. If you have any questions, you may contact us per email at dieteren@pro-unity.com

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Open-Study –  Tyres Plan 2025

Context

Due to EV’s increasing market shares and competitors attractive commercial offer, expected aftersale revenues will decrease and has to be compensated.

The tyres business represents a huge opportunities to improve aftersale customer’s loyalty to the official DIA aftersale network and leverage substantial revenues.

However, the DIA contribution in the value chain of selling tyres within the official network is not strong enough to avoid wasting revenues on the mid-term.

Actually, DIA is exposed to direct purchasing from the network at the manufacturer.

In other words, to mitigate the above risk, DIA has to commit to clear sell-in & sell-out strategies allowing him to meet his stakeholders expectations and capitalize on his position in the commercial relationship to strengthen his tyres business.

Objective

Ensure full manufacturer’s buy-in in the DIA sell-in & sell-out milestones, by reaffirming DIA added-value in the value-chain.

Buy-in will need to be crystallized within a contract between DIA and the manufacturer.

This contract will include:

• Purchase Agreement
• Service Level Agreement
• Governance
• Commercial Conditions

Mission Open-Study

Answer the WHAT-WHY-HOW-WHO

1. Assess & document the specificities of DIA tyres business to be able to spot potential DIA added-value in the commercial chain => What ?
2. Based on the added-value spotted, enrich/review the existing sell-in & sell-out milestones and turn them into valuable commercial arguments towards the manufacturers => Why ?
3. Value the DIA added-value by assessing the financial compensation to be requested to manufacturer => How ?
4. Dispatch the valuable commercial arguments based on manufacturers’ positioning towards DIA (GOLD supplier, SILVER supplier, BRONZE supplier) => Who ?

Responsibilities

In collaboration with Procurement DIA, 3 manufacturers contract templates articulating the “what-why-how-who” approach based on positioning.

Timing

3 Months (starting 1^st of March 2025)

Profile

Solution-oriented

Proven commercial records in the Tyres Industry.

Experience at the manufacturer’s side a +.